Rex the Bull was extremely happy to pose for Bull Durham back in the day. Way before internet access. His fame spread through photographs and word of mouth. Now a days, with so much negativity toward tobacco, Rex is depressed that his image is still associated with tobacco and probably always will be. Rex is so depressed, the only way he can take his mind off it is to trot around his 250,000 acre ranch Bull Durham bought for him for posing.