Lawrence Kress loved his last name so much that he would put it on everything including other people's buildings. He had a crack crew that could apply the Kress name to a building overnight to the surprise of other building owners. After the fourth time, Mortimer Rotten gave up and left the Kress signs on his building much to the pleasure of Lawrence. Usually, building owners demanded Lawrence take the Kress name down immediately!
The above story is fictitious. Lawrence's last name really wasn't Kress.